Monday, June 20, 2022
HomeUK PhotographyRecommendations on how one can take advantage of your company images

Recommendations on how one can take advantage of your company images

You might have a financial institution of pictures which your company photographer has taken for you (hopefully, me!).  You are utilizing them in your web site, your social media, in PR exercise and in your blogs.  

However why cease there? 

Movies let you be concise and seize viewers’ curiosity in a couple of seconds. In truth, statistics present that 55% of individuals watch movies on-line daily – and social media movies generate as much as 1200% extra shares than texts and pictures mixed!

So, why not have movies created out of your current picture library?
You’ve got bought the content material already, why not get probably the most out of it? 

Listed below are some suggestions for changing your nonetheless pictures into an expert wanting video and how one can get probably the most out of it:

Tip 1: Creating the video
There are some unbelievable, easy-to-use apps which will help you make a video utilizing your nonetheless pictures.  As at all times, some are simpler to make use of than others.  Listed below are  a couple of: 

  • StorySwag / WordSwag (so as to add textual content to your pictures)
  • Ripl
  • iMovie
  • Animoto

Tip 2: Optimise your video for Cellular Viewing

57% of all engagement on Social Media is by way of cell, so it’s good to be sure that your video advertising efforts pay-off by optimising content material for cell customers.  You are able to do this through the use of the right format – ideally a high-quality video that may be oriented to suit a small display screen. The utmost file dimension for LinkedIn video content material is 5GB.  Don’t overlook so as to add subtitles for customers who mute movies when watching in public, and preview your content material on cell earlier than hitting the publish button.

Tip 3: Maintain it Brief

Everyone knows that the eye span of a human is turning into more and more brief! We’re too busy to speculate time in video when searching social media, and the stats show it: In 2017, the common size for a video was 3 minutes and 48 seconds… However solely 10 seconds of that content material was really watched.  You possibly can stop individuals from bouncing off your video content material by maintaining it brief, and to the purpose. For optimum video size by social media kind, click on right here

Tip 4: Make it Skilled

If you’re utilizing skilled pictures in your video, make it possible for your video manufacturing is skilled too.  Take into account hiring a    video advertising professional to create your video content material.  I’d be more than pleased to offer you a quote to supply a brief     promotional video for you. 

Tip 5: Use it in every single place

If you happen to’re taking the time to make a video out of your skilled pictures, just remember to use it throughout all of your advertising platforms – your web site, blogs, all social media, PR and so on…



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