A quick rising bakery is about to greater than triple the quantity it exports.
Abroad gross sales on the Jones Village Bakery in Wrexham are because of enhance from £1.5 million final yr to £5 million in 2023.
The household agency’s award-winning merchandise are already staple traces for a lot of the finest recognized supermarkets within the UK.
The corporate, which has a number of bakeries on Wrexham Industrial Property and one other in Minera on the outskirts of the city, employs 800 folks.
In accordance with managing director Robin Jones, they’re now reaping the rewards of a significant funding programme over current years.
Two years in the past they opened a brand new 140,000 sq ft tremendous bakery which additionally homes the corporate’s HQ, their Baking Academy and Innovation Centre.
Earlier this yr they put in a brand new £2 million pancake manufacturing line – reckoned to be one of many greatest on the earth – that’s created 20 new jobs.
It is going to allow them to extend manufacturing to 75 million pancakes a yr and provides them the flexibleness to make a spread of various pancakes, from a small Scotch pancake to a big American model buttermilk pancake measuring seven inches throughout.
In consequence, they’re able to cater for surging demand within the UK and from Europe, significantly France Belgium and Holland.
The corporate has additionally landed a contract to produce bakery merchandise to a big German retailer.
All of that is on high of supplying a worldwide community of round 200 M&S shops with crumpets, scones, pancakes, bagels, rolls, Welsh Desserts and pikelets.
Robin Jones mentioned:
“We ship merchandise to wherever on the earth the place there may be an M&S franchise, together with Hong Kong, Singapore, the Center East and India in addition to the shops in Europe.
“We have now the same association with the Waitrose shops within the Center East and that’s one thing we now have executed for about three or 4 years.
“Strategically, we now have taken the choice to develop the export market and we now have simply taken on a senior nationwide account supervisor who’s fluent in French and German.
“Her position will embrace actively pursue these markets with pancakes, crumpets and different bakery merchandise.
“We’re persevering with to develop and we’re getting an increasing number of enquiries so that’s creating actual momentum by way of exports alongside our continued development with our UK prospects.
“Innovation is on the coronary heart of our enlargement each within the UK and overseas as a result of our sensible new product growth crew are driving the rising urge for food for our merchandise.
“I feel the key of our success is our means to make top quality merchandise in quantity while staying true to our roots as craft bakers.”
“Our quest for enchancment is relentless. We’re our personal greatest critics and we’re all the time making an attempt to do this little bit higher.”
