Feral 5 blast again with new single Golden Rule, taken from their forthcoming album Reality Is The New Gold. The only is out digitally on twenty third November, whereas the album will land on tenth February 2023 on restricted vinyl, CD and digital. Each releases mark a brand new collaborative partnership with unbiased label, Reckless Sure.
With driving bass for dancing ft, and AI voices appearing as oracles, glowing guitars and area recordings, that is as advantageous an instance of electro-pop as you’re going to listen to.
About Golden Rule, the band stated: “The golden rule is ‘individuals come collectively.’ This can be a shimmering anthem of renewal and a clarion name for individuals to return collectively.”
Using AI (Synthetic Intelligence) vocals is an modern tack taken on this single and throughout the album. Working with AI technologists, Birds on Mars in Berlin, their krach.ai instrument was skilled on Kat’s voice, giving the Ferals an otherworldly ‘AI Kat’, appearing alternately as instigator and truth-teller. It builds on the band’s earlier exploration of machine as musician, the place they’ve made use of 3D printing as an instrument and inventive collaborator.
Golden Rule is the second launch for the band by way of the label Reckless Sure and leads the way in which for an album of true innovation, dazzling melodies and boundary-defying themes. All the time reinventing their sound, the Ferals have created their very own new sonic world, however one which we are able to all relate to, that examines the challenges of residing in a twenty first Century that you just couldn’t make up.
The Feral 5 web site is right here. You possibly can comply with them on Twitter and like on Fb.
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All phrases by way of Paul Scott-Bates. Extra of Paul’s writing on Louder Than Battle may be discovered at his creator’s archive. Paul’s web site is hiapop and you may comply with him on Twitter as @hiapop, and on Fb right here.
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